Lavazza asked to me to give my creative interpretation of #TheNewHumanity, the underlying concept of its new campaign. It elaborates on 3 concepts in my opinion fundamental for a New Humanity: empathy, sharing and the sustainable use of resources. I used colors such as pink, which reminds us of dawn, yellow for the sun, and different shades of light blue. The piece depicts two figures looking at each other and touching hands, with their legs blending into multi-color plants. The two figures are symmetrical, neither one dominates the other, they respect and share; they see each other and are, at the same time, similar and different.
